strategy

Swarming - Strategy to Keep Your Competitor Off-balance

Swarming - Strategy to Keep Your Competitor Off-balance

Ants do it. Bees do it. Wolves do it. Even German U-boats in WWII did it. Swarming. Swarming is a great tactic to overwhelm competitors. The use of small units which simultaneously attack competitors from multiple directions is at the heart of swarming. There has been long history of swarming within various military campaigns. However, swarming can be a highly impactful sales and marketing strategy to dominate markets.

Maneuver Warfare for Strategic Marketing

Maneuver Warfare for Strategic Marketing

Maneuver warfare works on the premise of using deception and ambiguity to disorient your opponent with surprise and shock. This methodology works very well for small forces competing against larger forces. The modern-day theorist, Col. John Boyd spearheaded this theory which was eventually adopted by the U.S. Marine Corps as the modern method for operations. Maneuver Warfare techniques can also be applied within business, especially for product launch planning.

Combined Arms

Combined Arms

Combined arms is a methodology used within the military to integrate different, multiple units/operations to synergistically work together to create a greater force to overwhelm an opponent. This same strategy can be very effective within a sales and marketing organization. The ability to link, leverage, and compliment multiple groups can have a positive effect on campaigns.

Innovation the Drucker Way

Innovation the Drucker Way

Innovation - another one of those annoying buzz words that everyone throws around. However, innovation is critical for long-term growth, but unfortunately true innovation is not done enough, or not done correctly, or is focused on the wrong things. Innovation refers to something new or updated that provides value to individuals or groups. The father of modern management, Peter Drucker recognized the importance of innovation within many of writings.

Skill Up! Market Research Training

Skill Up! Market Research Training

Like most skills, it is helpful to study and attend training classes to accelerate learning. Market Research (MR) includes multiple specialties and requires a variety of skills (e.g., designing questionnaires, interviewing, creating reports, moderating focus groups). The more you can improve your MR skills, the greater insights you will uncover which will help you make better decisions.

The Five Myths of Creativity

The Five Myths of Creativity

Many of us believe that only certain people can be creative or creativity happens serendipitously (i.e., it just happens). Yes, some people are more creative than others are, but everyone can be more creative. Creativity is a skill. Like any other skill (e.g., skiing, guitar playing, painting), the more you learn and practice, the better you will become. With the right tools, techniques, and regular practice anybody can become more creative and innovative.