creativity

Swarming - Strategy to Keep Your Competitor Off-balance

Swarming - Strategy to Keep Your Competitor Off-balance

Ants do it. Bees do it. Wolves do it. Even German U-boats in WWII did it. Swarming. Swarming is a great tactic to overwhelm competitors. The use of small units which simultaneously attack competitors from multiple directions is at the heart of swarming. There has been long history of swarming within various military campaigns. However, swarming can be a highly impactful sales and marketing strategy to dominate markets.

Changing the World is the Only Fit Work for a Grown Man

Changing the World is the Only Fit Work for a Grown Man

The stars of the “Mad Men” advertising era were David Ogilvy and Rosser Reeves (among others). Another advertising legend, though less well-known was Howard Luck Gossage. Gossage was the driving force behind the success of the advertising agency Weiner & Gossage (W&G) and he challenged the established norms and status quo of the advertising industry. Gossage was referred to as “The Socrates of San Francisco”.

Metaphors, Analogies, & Similes

Metaphors, Analogies, & Similes

The use of metaphors, analogies, and similes are excellent ways to spark innovative thinking. Building a habit of thinking in terms of metaphors, similes, and analogies allows one to develop a new perspective. Seeing connections in a new light can result in creative solutions to problems. In addition, all three of these makes the brain work harder as it looks at the familiar in a new (often strange) light, or the strange in a familiar light.

Ohno and the Importance of Ideas

Ohno and the Importance of Ideas

Taiichi Ohno was the incredible mind behind the Toyota Production System (TPS), the system that brought Lean into the mainstream and developed the foundation for one of the world’s largest and most successful automotive brands. Beyond Ohno’s innovative approach to manufacturing and leadership, he focused incessantly on the importance of creativity and ideation for continuous improvement. �

The Power of Metaphors

The Power of Metaphors

ZMET is a hybrid methodology grounded in various domains, including verbal and nonverbal communication, visual sociology, visual anthropology, literary criticism, semiotics, mental imagery, cognitive neuroscience and phototherapy. The goal of ZMET is to gather metaphors and constructs and understand the relationship among them in relation to the research topic (e.g., brand, product).

The Five Myths of Creativity

The Five Myths of Creativity

Many of us believe that only certain people can be creative or creativity happens serendipitously (i.e., it just happens). Yes, some people are more creative than others are, but everyone can be more creative. Creativity is a skill. Like any other skill (e.g., skiing, guitar playing, painting), the more you learn and practice, the better you will become. With the right tools, techniques, and regular practice anybody can become more creative and innovative.