Adopting a proactive mindset to transform an organization into an innovative market leader is critical in today’s business environment. The global business environment is becoming increasingly turbulent. Socio-political changes, technological trends, and aggressive competitors are impacting every facet of modern business. Business leaders need to adopt a creative and proactive mindset, and incorporate new practices based on accepting ambiguity, maintaining flexibility, and keeping competitors off-balance.
Most of us have heard about the book The Art of War – or maybe it’s even on your bookshelf. Chinese General Sun Tzu is the reported author. I say reported because everything about him is not clearly identified in history – there is a lot of ambiguity of who he was – no one knows for sure who wrote the book, or who Sun Tzu really was. But for simplicity, Sun Tzu was a Chinese general who lived around 400 BC. His book has been used by military and business leaders for decades. The book should be an essential part of any business professional’s library.
Is your organization on auto-pilot? Does your company do the same thing year after year? Does your company announce new products at the same time, attend the same trade shows, use the same marketing tactics, engage with customers the same way you did in 1998, or use the same software that you bought from the 1990s? If your answer is yes to these questions, you need to wake up!