A great method to drive innovation throughout the organization is to constantly search for alternative ways of doing business. A key part of the de Bono Thinking Systems is the use of alternatives. Creativity is about finding alternatives, different ways of doing things. Too often we are satisfied with the current state and avoid any effort for improvement. Before we realize it, our sales are declining and customers are moving to our competitors. We should always be looking for new ways to improve a product, process, or business operation. Not just when problems occur or during special situations, but always, every day!
Parallel thinking. Lateral thinking. Random word. Six thinking hats. These are just a few of the theories and tools developed by Dr. Edward de Bono. Dr. de Bono is one of the foremost authorities on creative thinking. He was born in Malta in 1933 and is a PdD in medicine. After practicing and researching medicine, he moved to how humans think and create new ideas.