Dave Oventhal
When Poor Planning Meets Reality

In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.

When Poor Planning Meets Reality

competition

Value Monopoly

Value Monopoly

We always hear the business press and academics talk about how unpredictable the future will be. How the rapid rate of change will affect all industries and businesses. However, the instability we are all experiencing right now is unprecedented for most of us. As I have written before, these times require all of us to rethink how we conduct business. Times like this requires us all to reevaluate how we conduct business and how to survive and prosper as things rapidly change. If you typically react to market changes, this is a great “kick-in-the-pants”moment to be proactive. Stay positive and realize the unlimited opportunities that now exist.