In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.
In good times you should never blindly follow the herd. But this is even more relevant during bad times. As Albert Einstein famously said, "the definition of insanity is doing the same thing over and over again and expecting a different result". To develop lasting competitive advantages and provide new, unexpected value for your customers, it is critical to think and act differently from your competitors. You have to reinvent the game.
