data analysis

Market Research - Best Practices

Market Research - Best Practices

One of the most important skills for product managers, brand managers, and anyone involved in marketing is market research (MR). To wow customers and out-maneuver competitors it is critical to understand what your customers need, how they use your products, why they don’t buy competitor products, etc. In addition, you need to understand the same information about your competitor customers. To uncover these insights, you need to conduct both qualitative and quantitative MR.