Dave Oventhal
When Poor Planning Meets Reality

In the March/April 2024 issue of Car & Driver magazine, Jamie Kitman points out the gains and pains within the current four-wheel EV landscape. Kitman’s Upfront article, Alternating Current provides the painful reality of “piss poor planning” (my words, not his) within the hallowed walls of auto OEs, again. As history seems to always repeat itself, once again the lack of reality has bit auto manufacturers in the ass. When global governments started mandating zero-emissions by 2035, the OEs’ jealousy of Tesla gained unprecedented momentum.

When Poor Planning Meets Reality

technology

Industry 4.0

Industry 4.0

The rise of new technologies is changing traditional industries. As new trends gain momentum – VR, IoT, automation, robotics – traditional businesses are applying new technology to traditionally un-sexy products. From medium-sized manufacturing firms in Germany to family-owned private manufacturers in the Midwest, small to medium sized companies are out-innovating larger incumbents. Industry 4.0 is gaining steam and being adopted by the least-likely industries, far away from Silicon Valley. Industries from tractors, hand-tools, and front-end loaders are adopting new technologies to meet the needs of changing customers.