Unconventional business strategies can ignite growth. Developing a culture that promotes and rewards creativity and innovation is critical in today’s turbulent global business environment. Moving faster than your competitors and developing creative strategies and products will force competitors to continuously react. As you continually surprise and disrupt the market, your organization will drive forward while competitors remain flat-footed. Stop relying on outdated and routine strategies. Reignite your organization with unconventional methodologies. Embrace discomfort and ambiguity. Connect disparate pieces of information. Rethink how you think.
Maneuver warfare works on the premise of using deception and ambiguity to disorient your opponent with surprise and shock. This methodology works very well for small forces competing against larger forces. The modern-day theorist, Col. John Boyd spearheaded this theory which was eventually adopted by the U.S. Marine Corps as the modern method for operations. Maneuver Warfare techniques can also be applied within business, especially for product launch planning.