The market is getting increasingly competitive and dynamic. Consumers are inundated with a constant flow of information. It is becoming harder to get people’s attention and turn them into qualified sales leads. Worse, marketing departments are operating with smaller budgets and bare-bone teams. So, how do you get through all the noise to reach and engage with customers? Inbound marketing.
Product managers are the tip of the marketing spear. You develop overall product strategy, identify target customers, develop positioning and messaging direction, and create the roadmap for sales and marketing teams. As the unnamed (and often unheralded) marketing expert within the company, the product manager is tasked to ensure customer-focused products are developed and effective sales and marketing tactics are deployed for optimal market success.