Asymmetric Strategy


Don’t Wing It

Strategy is about seeking the most advantageous position; it is about shaping the market for your benefit while balancing conventional and unconventional actions. Stop doing the same thing year-after-year and expecting new results; become adaptive and innovative. Be unpredictable; keep your competitors guessing and your customers excited. It doesn’t matter if you are the smallest or largest fish in the pond, effective strategies and tactics lead to market leadership