Most people have incorrect assumptions about creativity. They think you either have it or you don’t. Many people also think new ideas just happen, serendipitously—but creativity is not mysterious. Everyone can (and should) become more creative. Not enough of us use creativity to improve ourselves, our organizations, and our communities.

But don’t worry, you can overcome these barriers with a positive mindset, learning the tools and techniques to develop new, creative ideas, practicing, and then applying your new ideas to create innovative new products, services, or processes. In addition, you can begin developing a creative culture within your organization by gaining senior leadership support, experimenting, and accepting failure as a critical part of the creative process.

Show notes (with time stamps)

Introduction: 00:00 - 01:38

Society: 01:43 - 05:11

The Brain: 05:16 - 10:17

Myths: 10:22 - 14:38

Education: 14:43 - 18:30

Mindset: 18:35 - 21:37

Conclusion: 21:41 -

Music

Artist: Scott Holmes

Album: Road Trip

Track: Indie Rock

Resource

Lateral Thinking by Edward de Bono

Mindset: The New Psychology of Success by Carol Dweck

Creative Schools by Ken Robinson