The Fundamentals of Product Management

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Enjoy Challenge, Respect, and Great Pay as a Product Manager

Do you want to enjoy:

  • Workplace Freedom?

  • A Voice in the Head Office?

  • Top Pay and Benefits?

  • A Rewarding and Challenging Position?

If so, The Fundamentals of Product Management is the book you’ve been searching for. With this comprehensive guide to this exciting and lucrative career path, the sky’s the limit!

Explore the product management lifestyle

Product managers (unlike people in other positions) must apply a full range of business skills. In this role, you’ll have the freedom to use all your marketing, technical, statistics, research, and finance expertise. You’ll work with cross-functional teams across your organization and enjoy direct access to senior executives. Best of all, you can earn higher wages as a product manager than virtually everyone else in your organization.

Many organizations consider product management a critical position on the career ladder. At General Motors, Qualtrics, Google, Microsoft, and Yahoo, top executives typically start their careers as product managers. However, most product managers have no formal training in the profession.

Who can benefit from this book?

To excel as a product manager, you need Dr. Dave Oventhal’s expert advice and guidance. A respected authority in the industry, he created The Fundamentals of Product Management so product managers of all experience levels can access the resources they need to succeed.

This book provides insights to both beginning and experienced product managers who want to improve their product development and marketing skills. If you manage a product team, a group of engineers, or an office of marketing professionals, you must get this game-changing book.

In this concise, easy-to-understand book, Dr. O covers the methods and concepts you need to excel as a product manager:

  • Roles – Market Researcher, Politician, Problem Solver

  • Mindsets – Curiosity, Empathy, Simplicity

  • Tools & Techniques – Product Strategy Sheets, SCAMPER, PDCA

  • Resources – A comprehensive recommended reading list for lifelong learning

You’ll even discover a comprehensive roadmap to the self-improvement journey of product management!

Becoming a great product manager takes dedication, patience, and the application of diverse skills. The Fundamentals of Product Management provides the foundational elements you need to build your skills – and your career!

Don’t sit by while others take advantage of this opportunity. Get your copy of this life-changing book today!

It’s quick and easy to order. Just click this link Amazon.

Enjoy Challenge, Respect, and Great Pay as a Product Manager

Do you want to enjoy:

  • Workplace Freedom?

  • A Voice in the Head Office?

  • Top Pay and Benefits?

  • A Rewarding and Challenging Position?

If so, The Fundamentals of Product Management is the book you’ve been searching for. With this comprehensive guide to this exciting and lucrative career path, the sky’s the limit!

Explore the product management lifestyle

Product managers (unlike people in other positions) must apply a full range of business skills. In this role, you’ll have the freedom to use all your marketing, technical, statistics, research, and finance expertise. You’ll work with cross-functional teams across your organization and enjoy direct access to senior executives. Best of all, you can earn higher wages as a product manager than virtually everyone else in your organization.

Many organizations consider product management a critical position on the career ladder. At General Motors, Qualtrics, Google, Microsoft, and Yahoo, top executives typically start their careers as product managers. However, most product managers have no formal training in the profession.

Who can benefit from this book?

To excel as a product manager, you need Dr. Dave Oventhal’s expert advice and guidance. A respected authority in the industry, he created The Fundamentals of Product Management so product managers of all experience levels can access the resources they need to succeed.

This book provides insights to both beginning and experienced product managers who want to improve their product development and marketing skills. If you manage a product team, a group of engineers, or an office of marketing professionals, you must get this game-changing book.

In this concise, easy-to-understand book, Dr. O covers the methods and concepts you need to excel as a product manager:

Roles – Market Researcher, Politician, Problem Solver

Mindsets – Curiosity, Empathy, Simplicity

Tools & Techniques – Product Strategy Sheets, SCAMPER, PDCA

Resources – A comprehensive recommended reading list for lifelong learning

You’ll even discover a comprehensive roadmap to the self-improvement journey of product management!

Becoming a great product manager takes dedication, patience, and the application of diverse skills. The Fundamentals of Product Management provides the foundational elements you need to build your skills – and your career!

Don’t sit by while others take advantage of this opportunity. Get your copy of this life-changing book today!

It’s quick and easy to order. Just click this link Amazon.


Stuck in Neutral

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The purpose of this quantitative, non-experimental research was to analyze the impact of strategic agility on organizational performance within United States (U.S.) powersports retail dealerships. The study was important due to lack of quantitative research based on Doz and Kosonen’s strategic agility construct, previous research focused primarily on technology and manufacturing firms, and no previous research on strategic agility within the U.S. powersports industry. The following research question was analyzed; To what extent can United States (U.S.) powersports industry retail dealerships increase organizational performance through strategic agility (strategic sensitivity, collective commitment, and resource fluidity)?

This dissertation was based on the theoretical study of Doz and Kosonen (2008). The research was conducted through an online web-based survey. A population of 3,000 U.S. powersport dealership owners and managers resulted in thirty completed surveys (n = 30). The independent variable strategic agility, composed of three meta-capabilities (strategic sensitivity, collective commitment, and resource fluidity) was analyzed against the dependent variable organizational performance using Pearson product-moment correlations and multiple linear regressions. The data from this research study indicated no relationship between each individual meta-capability and organizational performance. However, the three meta-capabilities, in combination were significant predictors of organizational performance.

The results of this study supported the strategic agility construct of Doz and Kosonen (2008) and previous studies by Oyedijo (2012) and Ofoegbu and Akanbi (2012). Recommendations for future research include qualitative or mixed-method studies to better understand how strategic agility relates to organizational performance. Dealership managers can benefit from this study through the application of strategic agility within dealership operations to potentially improve organizational performance.